Inspiration and Insights

Communication. Capacity Building. Commitment.

Marketing with a Personal Touch

Jan 8, 2021 | Communications, Communications Strategy, Marketing, Marketing Strategy, Staff Training

There is a renewed commitment in America to shop local. And for good reason. Shopping local provides a direct return on investment, driving your local economy. Shopping local also provides control over the source of the products you purchase, from food and beer to...

Key to Consistent Content? A Ghost Writer

Dec 16, 2020 | Blog, Communications, Communications Strategy, Content Marketing, Marketing Strategy, Public Relations

Establishing a company and its talent as thought leaders is an important component of a PR strategy, but for many businesses, creating consistent content is a challenge. It is a constant struggle to execute and maintain a content strategy and plan when writing is not...

Is a Collaborative Fundraising Campaign a Good Move?

Oct 28, 2020 | Fund Development Strategy, Fundraising, Marketing, Revenue Generation

As we’ve evolved into a digital world and non-profits turn to virtual campaigns to engage donors and raise funds, marketing-savvy organizations are getting creative and hosting collaborative campaigns. Unlike #GivingTuesday, which is a marketing platform for...

Case Studies

In this project, we identified key industries and ideal client profiles to create a more comprehensive marketing and communications strategy that aligned with this business’s new development strategy.

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Learn about how we developed a comprehensive alumnae relations campaign to overcome a 3-5 year decrease in annual giving.