Aligning Goals with Organizational Capacity

Capacity building requires a significant investment. True. Capacity building requires a significant financial investment. False. All too often I hear from leaders that they don’t have the capacity to achieve their goals, but they can’t afford the investment. When I dig deeper, I typically discover that their goals are not aligned with their resources whether that’s human […]

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Is a Collaborative Fundraising Campaign a Good Move?

As we’ve evolved into a digital world and non-profits turn to virtual campaigns to engage donors and raise funds, marketing-savvy organizations are getting creative and hosting collaborative campaigns. Unlike #GivingTuesday, which is a marketing platform for non-profits to leverage to raise funds, all of which go to the participating organization, other campaigns typically are more

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Corporate Philanthropic Strategy –Event Sponsorships are Not Enough

Today, corporate philanthropy is a core value for many businesses, designed to engage and attract talent, and demonstrate its commitment to being a strong corporate citizen. Gone are the days when corporate philanthropy lived in the marketing department as a brand awareness tactic and an opportunity to support pet projects of company executives and their

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Making a Case for Business Development in the Sales Strategy

Lead generation is an important part of the sales process and critical for many start-ups and small businesses trying to scale and grow. However, with the expanding use of AI, the traditional cold call is being replaced by automated emails, texts and direct messages in LinkedIn that lack accepted rules of engagement. These modern-day versions

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