Case Studies.

The client’s goals. The solutions. The outcomes.

Each of the case studies below represent client situations and expertise of our Founder. These campaigns and projects resulted in revenue increases, improved brand position and engagement, creation of organizational shifts to improve talent retention, and development of achievable goals and strategies to better engage staff and board members.

Establishing thought leadership to increasing brand positioning

We developed a PR strategy to establish this company as thought leaders in digital transformation within government circles.

Succession Planning and Organizational Visioning

We worked with organizational leadership to review governance materials and functionality, organizational operations, and to conduct member research.

Leveraging the Board

Many non-profits struggle to develop diversified funding strategies that can help build capacity to grow. See how we changed that.


Discover how we developed a comprehensive alumnae relations campaign to overcome a 3-5 year decrease in annual giving.

Professional Services - Outsourced CMO

We identified key industries and ideal client profiles to create a more comprehensive marketing and communications strategy that aligned with this company’s new development strategy.


When this team struggled to define a new initiative with concise messaging, we conducted a two-hour workshop that encouraged big ideas, diverse perspectives and creative communication.


When Baltimore lost control of its narrative following the riots and uprising associated with the death of Freddie Gray, our founder created a three-part strategy that included earned media, owned media, and events.