Click through these categories to see our extensive line of work.
We pitched Fearless CEO, Delali Dzirasa, for a series of interviews with an editorial team that distributes content among several national digital platforms including Thrive Global, Authority Magazine, BuzzFeed and Entrepreneur. Delali was featured in an article about leading in turbulent times, sharing how his company pivoted during COVID-19.
Two federal government veterans of the Obama administration joined forces as a team with the Day One Project to create policy recommendations to guide digital transformation within government. We raised awareness of their innovative ideas with regional and industry media coverage including FedScoop, Washington Technology Magazine, and Washington Matters.
Southwest Airlines’ Spirit Magazine
A profile of Nevins & Associates President, David Nevins, in Southwest Airlines’ Spirit Magazine increased national awareness of the Baltimore-based PR and public affairs firm.
In an effort to increase awareness for Baltimore’s innovation ecosystem, our founder secured Baltimore a spot in Entrepreneur Magazine’s list of top start-up cities.
Site Selection Magazine
To help attract new business to the greater Baltimore region, this article in Site Selection magazine highlighted the region’s proximity to federal installations and agencies including the NSA, Social Security and the US Cyber Command at Fort Meade, which in 2013 announced its planned expansion from 900 to 4,900 troops and civilians, as well as the highly-educated talent base and higher concentration of IT professionals than Silicon Valley or Boston.
We worked with TEDCO and our client, Truvelop, to promote TEDCO’s investment in the performance management app, securing a feature story in Technical.ly.
When The Cordish Companies donated space to HACK Baltimore, we secured an exclusive with the Baltimore Sun’s Lorraine Mirabella. We worked with the Cordish PR team to coordinate a joint press release, interviews and talking points. The announcement was picked up by Technical.ly and The Daily Record.
When Baltimore City experienced a crippling cybersecurity attack, we positioned local cybersecurity firm Think|Stack as an expert source, securing media opportunities for the firm’s CEO Chris Sachse.
We worked with St. Mary’s Outreach Center to build awareness for how the digital divide impacts seniors struggling to live independently and navigate services that are mostly only available now virtually. We secured coverage on Baltimore’s three major television stations WMAR, WBAL and WJZ.
Baltimore’s largest software development firm Fearless commissioned a series of murals for its main hall and new large conference room as part of its expansion at Spark, a co-working space located at Power Plant Live, to ensure that those often left unrepresented in technology fields can see themselves on the walls and imagine themselves in this world. We helped secure coverage of the artists installing the murals and the finished product resulting in coverage from the Afro, Baltimore Sun, Technical.ly and WMAR.
During the COVID-19 pandemic, NCIA had to quickly pivot to provide its vocational training program virtually to ensure its participants- returning citizens, homeless veterans, and low-income individuals- could qualify for employment quickly. The VTC provides training in industries considered essential such as HVAC and automotive- and has employer partners ready to hire. We secured media coverage to amplify their story to drive funding and awareness to expand their capacity to serve.
When Chesapeake Therapeutic Riding (CTR) bought a farm to establish a permanent location, we provided media relations support to bring attention to the evolution of the organization, including the Aegis, Harford Magazine and the Baltimore Sun.
BBJ’s Enterprising Women
A feature article in the annual Enterprising Women publication produced by the Baltimore Business Journal profiled Girl Scouts of Central Maryland’s CEO Violet Apple. The article was part of a larger campaign to help the Girl Scouts reposition themselves as a leader in programs designed specifically for girls when the Boy Scouts announced their new effort to recruit girls.
In response to the unified uprising across the nation and around the world following the deaths of George Floyd, Breonna Taylor and others, we secured a bylined article in Entrepreneur Magazine for Fearless CEO Delali Dzirasa to share his perspective on how the tech industry can use technology for good. The goal of the article was to establish Delali as a thought leader, and to build brand recognition and recruit tech talent for Fearless.
When credit unions and businesses across all industries were impacted by the Microsoft Exchange Server attack, we secured a featured bylined article written by Think|Stack CEO Chris Sachse that broke down the threat, potential scenarios to consider, as well as short-term and long-term solutions. This positioned Think|Stack as a leading expert in cybersecurity for credit unions and community banks, a key target client base.
Baltimore Business Journal
In an effort to drive attendance at Baltimore Mediation’s virtual training workshops, we pitched and secured a series of columns in local business publications including the Baltimore Business Journal and The Daily Record. These columns looked at how mediation training can help businesses with facilitating difficult conversations and fostering inclusive, safe spaces for employees.
In alignment with Nemphos Braue’s business development goals targeting entrepreneurs and the innovation community, we negotiated and managed a robust paid content campaign with Technical.ly, a digital media outlet focusing on the innovation and tech industries. The campaign included 5 articles about founders, their challenges such as intellectual property or acquisition deals, and how Nemphos Braue helped them navigate and grow.
When the Boy Scouts of America unveiled its new name, Scouts BSA, to reflect its decision to now accept girls in its program, our founder responded with a pr strategy that included appearances on tv, radio and op-eds in the Baltimore Sun and Baltimore Business Journal. Our message was clear: Girl Scout programs are research-driven and the data proves that the girl-only space is critical to the development of girls, helping them build their confidence, find their voice and take the lead.
Business Development and Public Affairs
The Herbert J. Hoelter Vocational Training Center was founded in Baltimore in 2017. The VTC opened a center in Charlotte, NC in January 2020 and will open centers in Raleigh, Philadelphia and Washington, D.C. in 2021. To date it has served more than 1200 homeless veterans, returning citizens and opportunity youth, providing 15 weeks of vocational training, and 12 months of 1:1 case management assisting with barrier removal to ensure job placement. Despite incredible accomplishments and sustainable impact, the VTC did not have strong brand awareness or positioning to support additional public and private funding.
We created a business development and public affairs strategy to help the VTC’s Director build relationships with business leaders, government agencies and referral partners. The strategy has resulted in dozens of meetings, appointments to committees focused on returning citizens, invitations to join several influential boards, funding opportunities equaling more than $500,000 and collaborative programs with new referral partners.
Fundraising During COVID-19
Establishing credibility and brand positioning
Generating Social Engagement with Key Target Audiences
We conceptualized a talk show-style video series featuring interviews with some of Baltimore’s brightest, grittiest, passionate and committed residents and leaders to have frank conversations around what it will take to make a real difference in Baltimore. Conversations with Dionne and Delali can be viewed on Facebook and Instagram, and have helped HACK Baltimore build connections between Baltimore’s business and community leaders.
Outsourced content support
Advocating for Opportunity in Maryland: Industry 4.0
Building an Innovation Ecosystem: Maryland Innovation Center
Angie Barnett, CEO, BBB of Greater Maryland
Home Rehabilitation Network Conducts Rehab from Home Via Telemedicine
Building an Innovation Ecosystem: Maryland Innovation Center.
Brand Identity & Marketing Strategy
Branded materials for business development
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Developing a marketing presence
The Herbert J. Hoelter Vocational Training Center is a program of the National Center on Institutions and Alternatives, a 43 year old non-profit based in Baltimore County. The VTC had little brand awareness in Baltimore despite its incredible successes in just three short years – it has served more than 500 homeless veterans, returning citizens and opportunity youth. As it prepared to open centers in other cities along the East Coast, the director recognized a need for a marketing strategy to help improve brand awareness and positioning and establish credibility among its various stakeholders and partners to help drive funding and expansion. Working within the NCIA branding requirements, we worked with our vendor partners to create a series of videos, suite of materials including a brochure, fliers, pull-up banner and branded tablecloth, as well as create dedicated social media channels for the VTC on Facebook, Twitter, Instagram and LinkedIn.