by Kristi Halford | Oct 16, 2023 | Blog, Business Development, Marketing, Revenue Generation
Lead generation is an important part of the sales process and critical for many start-ups and small businesses trying to scale and grow. However, with the expanding use of AI, the traditional cold call is being replaced by automated emails, texts and direct messages...
by Kristi Halford | Sep 18, 2023 | Advocacy, Blog, Board Development, Board Training, Brand Positioning
Serving on a non-profit board can be a rewarding experience. Board members are essential to supporting the work of the non-profit, and your time, talent and treasure are invaluable. It is also a tremendous responsibility. It’s not simply a great way to give back to...
by Kristi Halford | Dec 16, 2020 | Blog, Communications, Communications Strategy, Content Marketing, Marketing Strategy, Public Relations
Establishing a company and its talent as thought leaders is an important component of a PR strategy, but for many businesses, creating consistent content is a challenge. It is a constant struggle to execute and maintain a content strategy and plan when writing is not...
