Public Relations

National Media

National Media

Inc Magazine

We secured prominent placement of a bylined article in Inc Magazine, published MLK weekend, for Fearless CEO Delali Dzirasa to amplify his vision and CTA for a more inclusive community.

CUBroadcast

We amplified Think|Stack’s positioning in the credit union industry as the go-to expert on cyber security with a series of media hits over several months in response to multiple cyber breaches including podcast interviews on CUBroadcast.

Entrepreneur Magazine

In an effort to increase awareness for Baltimore’s innovation ecosystem, our founder secured Baltimore a spot in Entrepreneur Magazine’s list of top start-up cities.

FedScoop

Two federal government veterans of the Obama administration joined forces as a team with the Day One Project to create policy recommendations to guide digital transformation within government. We raised awareness of their innovative ideas with regional and industry media coverage including FedScoop, Washington Technology Magazine, and Washington Matters.

NextCity

To promote Gina Merritt’s selection in Wells Fargo’s Growing Diverse Housing Developers, we secured multiple national interviews including a feature article in NextCity and Bloomberg.

Savoy

We secured a homepage featured brief announcing Fearless CEO Delali Dzirasa’s recognition as a EY Entrepreneur of the Year winner in the Mid-Atlantic.

American City Business Journals

As the nation faced an increasing number of cyber attacks, we secured our client, Chris Sachse, as an expert source for ACBJ for an article that published in papers across the country.

Site Selection Magazine

To help attract new business to the greater Baltimore region, this article in Site Selection magazine highlighted the region’s proximity to federal installations and agencies including the NSA, Social Security and the US Cyber Command at Fort Meade, which in 2013 announced its planned expansion from 900 to 4,900 troops and civilians, as well as the highly-educated talent base and higher concentration of IT professionals than Silicon Valley or Boston.

Southern Living

Following several pieces of coverage including a segment on WJZ and a feature in Washington Life Magazine, Southern Living wrote an article about Kitty Paws, a self-care subscription business founded by MD 8 yr old.

Southwest Airlines’ Spirit Magazine

A profile of Nevins & Associates President, David Nevins, in Southwest Airlines’ Spirit Magazine increased national awareness of the Baltimore-based PR and public affairs firm.

Thrive Global

We pitched Fearless CEO, Delali Dzirasa, for a series of interviews with an editorial team that distributes content among several national digital platforms including Thrive Global, Authority Magazine, BuzzFeed and Entrepreneur. Delali was featured in an article about leading in turbulent times, sharing how his company pivoted during COVID-19.

Local Media

The Aegis

When Chesapeake Therapeutic Riding (CTR) bought a farm to establish a permanent location, we provided media relations support to bring attention to the evolution of the organization, including the Aegis, Harford Magazine and the Baltimore Sun.

Afro News

Baltimore’s largest software development firm Fearless commissioned a series of murals for its main hall and new large conference room as part of its expansion at Spark, a co-working space located at Power Plant Live, to ensure that those often left unrepresented in technology fields can see themselves on the walls and imagine themselves in this world. We helped secure coverage of the artists installing the murals and the finished product resulting in coverage from the Afro, Baltimore Sun, Technical.ly and WMAR.

Baltimore Sun

To leverage the 30th anniversary of GEDCO, we arranged for multiple features including a profile in the Baltimore Sun.

Baltimore Sun

When The Cordish Companies donated space to HACK Baltimore, we secured an exclusive with the Baltimore Sun’s Lorraine Mirabella. We worked with the Cordish PR team to coordinate a joint press release, interviews and talking points. The announcement was picked up by Technical.ly and The Daily Record.

BBJ’s Enterprising Women

A feature article in the annual Enterprising Women publication produced by the Baltimore Business Journal profiled Girl Scouts of Central Maryland’s CEO Violet Apple. The article was part of a larger campaign to help the Girl Scouts reposition themselves as a leader in programs designed specifically for girls when the Boy Scouts announced their new effort to recruit girls.

MPT

VTC founder Gary Antonino was a featured guest on MPT’s State Circle to highlight the programs the VTC offers veterans.

Philadelphia Tribune

When the VTC opened its 4th center in Philadelphia, we coordinated media attendance and coverage of its grand opening which resulted in coverage in multiple tv, radio and print outlets.

Technical.ly

To promote a new series of angel investments in The Black Brain Trust, we secured coverage in local publications including Technical.ly.

Technical.ly

We worked with TEDCO and our client, Truvelop, to promote TEDCO’s investment in the performance management app, securing a feature story in Technical.ly.

WBAL

We worked with St. Mary’s Outreach Center to build awareness for how the digital divide impacts seniors struggling to live independently and navigate services that are mostly only available now virtually. We secured coverage on Baltimore’s three major television stations WMAR, WBAL and WJZ.

WJZ

When Baltimore City experienced a crippling cybersecurity attack, we positioned local cybersecurity firm Think|Stack as an expert source, securing media opportunities for the firm’s CEO Chris Sachse.

WMAR

When Hutch held the grand opening of its new space, we secured attendance by all major news outlets.

WMAR

During the COVID-19 pandemic, NCIA had to quickly pivot to provide its vocational training program virtually to ensure its participants- returning citizens, homeless veterans, and low-income individuals- could qualify for employment quickly. The VTC provides training in industries considered essential such as HVAC and automotive- and has employer partners ready to hire. We secured media coverage to amplify their story to drive funding and awareness to expand their capacity to serve.

WYPR

In response to the expiration of the COVID-related federal eviction moratorium, we secured multiple interviews with GEDCO leaders and clients.

Local Media

Baltimore Business Journal

In response to the BBJ’s investigation into the effectiveness of MWBOO, we secured placement of an op-ed written by Fearless CEO Delali Dzirasa and Phil Croskey, CEO of Maryland Energy Advisors.

Baltimore Business Journal

In an effort to elevate Truvelop CEO Lisa First-Willis’ brand recognition, we secured a bylined column in the BBJ.

Baltimore Business Journal

In an effort to drive attendance at Baltimore Mediation’s virtual training workshops, we pitched and secured a series of columns in local business publications including the Baltimore Business Journal and The Daily Record. These columns looked at how mediation training can help businesses with facilitating difficult conversations and fostering inclusive, safe spaces for employees.

Baltimore Sun

When the Boy Scouts of America unveiled its new name, Scouts BSA, to reflect its decision to now accept girls in its program, our founder responded with a PR strategy that included appearances on tv, radio and op-eds in the Baltimore Sun and Baltimore Business Journal. Our message was clear: Girl Scout programs are research-driven and the data proves that the girl-only space is critical to the development of girls, helping them build their confidence, find their voice and take the lead.

CU Management

When credit unions and businesses across all industries were impacted by the Microsoft Exchange Server attack, we secured a featured bylined article written by Think|Stack CEO Chris Sachse that broke down the threat, potential scenarios to consider, as well as short-term and long-term solutions. This positioned Think|Stack as a leading expert in cybersecurity for credit unions and community banks, a key target client base.

Entrepreneur Magazine

In response to the unified uprising across the nation and around the world following the deaths of George Floyd, Breonna Taylor and others, we secured a bylined article in Entrepreneur Magazine for Fearless CEO Delali Dzirasa to share his perspective on how the tech industry can use technology for good. The goal of the article was to establish Delali as a thought leader, and to build brand recognition and recruit tech talent for Fearless.

GovExec

As part of our strategy to increase awareness for Hutch, an incubator for minority owned businesses, among government agencies, we secured placement of a bylined article in GovExec that demonstrated the value and need for the program to meet the Biden Administration’s Executive Order.

GovLoop Series

We nominated and secured Fearless’ Chief Growth Officer as a featured contributor for GovLoop to further establish the company’s brand visibility among government agencies, resulting in the opportunity to regularly publish thought leadership pieces on the well-read site.

SCMagazine

To support CSIOS’s goal of establishing national recognition as a cyber thought leader, we secured a bylined article in SCMagazine.

Technical.ly

In alignment with Nemphos Braue’s business development goals targeting entrepreneurs and the innovation community, we negotiated and managed a robust paid content campaign with Technical.ly, a digital media outlet focusing on the innovation and tech industries. The campaign included 5 articles about founders, their challenges such as intellectual property or acquisition deals, and how Nemphos Braue helped them navigate and grow.

WBJ

To establish Gina Merritt as a thought leader in real estate and to elevate her position as a black female developer, we secured placement of an op-ed in the Washington Business Journal following DC Mayor’s announcement of an increase in funding for affordable housing.

WBJ

In an effort to establish Ey3’s COO as a thought leader in the DC area, we secured a bylined column in the WBJ.

Events & Awards

BBJ’s 40 under 40

We nominated Ey3’s Terry Bazemore for the BBJ’s 40 under 40 to help establish his brand identity in the local market.

Black is Tech Conference

Working towards the goal to expand Fearless’ visibility in the tech industry beyond Maryland, we secured a panel about increasing equity in government contracting at the Black is Tech Conference.

Bridging the Gap Mentor of the Year Award

To build awareness of Hutch, a Baltimore-based incubator for entrepreneurs of color, we nominated them for GBC’s Bridging the Gap Mentor of the Year Award.

Ernst & Young’s Entrepreneur of the Year

In an effort to elevate Fearless CEO Delali Dzirasa’s profile among a national audience, we supported his nomination and application process to earn recognition as one of Ernst & Young’s Entrepreneur of the Year finalists.

I95 Women of Influence

To support GEDCO’s fundraising strategy and build awareness for the organization among the business community, we pitched CEO Nichole Battle to be recognized through multiple awards and media profiles. Nichole was recognized as one of I95 Magazine’s Women of Influence in 2022.

Technical.ly

To position Truvelop in front of potential customers and elevate the CEO’s profile, we secured a spot for CEO Lisa First-Willis on a panel about company culture hosted by Technical.ly Media.

Stevie Awards

To elevate the brand awareness and positioning of Gina Merritt and her work with Project Community Capital, we secured a series of award recognitions including Social Change Maker of the Year – Race category in the 19th annual Stevie® Awards for Women in Business, and Social Innovation Summit Award for Economic Empowerment.

Our Clients Have Been Featured In

Public Relations Case Studies

Fearless: Bootstrapped Start-Up to $100B Brand with Global Impact

Fearless: Bootstrapped Start-Up to $100B Brand with Global Impact

Fearless leadership recognized that it needed a bold new vision and strategy to compete with large federal contractors.
Truvelop: Content Marketing for Industry Brand Positioning

Truvelop: Content Marketing for Industry Brand Positioning

A marketing and communications strategy is often not considered until late in the lifecycle while experts encourage founders to focus…
NREUV: Elevating the Brand Profile and Positioning to Drive Growth

NREUV: Elevating the Brand Profile and Positioning to Drive Growth

A robust PR strategy helped position NREUV company for growth and establish her as an industry thought leader.
Nemphos Braue: Professional Services, Outsourced CMO

Nemphos Braue: Professional Services, Outsourced CMO

In partnership with the new business development director, we worked to identify key industries and ideal client profiles to create…