Content Marketing
C3 Visionary Strategies consults with mission-driven organizations and socially-responsible corporations to provide revenue-generating marketing and communications, and organizational capacity strategies.
Consistent Blog and Social Content
Consistent Blog and Social Content
Many start-ups founders find themselves juggling all areas of the business, learning a little about everything but becoming a master of none. Not to mention the lack in expertise and time to commit to effectively doing it all.
As founders struggle to develop the product, beta test, build a team, secure funding and attract customers, developing brand messaging and generating content critical to building awareness, establishing credibility and driving SEO, can be low on the priority list and become a chore overlooked or lacking in inspiration.
Career HR executive Lisa First-Willis, CEO of Truvelop, an HR tech company, recognized the value of content marketing. Without a large team, she found herself re-writing or writing the content herself and managing interns, using time that could be better spent focusing on product development, sales and attracting investors. Lisa turned to C3 for support, writing 2-3 blog articles per week and working with Truvelop interns to draft and plan social media content. With additional expertise in PR, C3 can leverage the content to establish expertise through media placement.
Outsourced Content Support
Outsourced Content Support
Notre Dame of Maryland University relies on our ongoing support to provide content as needed including blog articles, press releases, and feature stories for its alumnae magazine.
We provide outsourced support for the university’s small communications team to continue to publish robust, engaging content for its students, alumnae, donors, family and friends.
Establishing Credibility and Brand Positioning
Establishing Credibility and Brand Positioning
A strong content marketing strategy can be critical to business development, establishing a business’ areas of expertise and thought leadership that influences credibility and brand positioning.
For Maryland government affairs firm, Old Line Government Affairs, this included frequent blog articles, paid content opportunities, a podcast, and placed content with industries, associations and clients, to break through the noise of a very competitive industry.
Sample Blog Article
Insight 2020: Leadership Changes
Paid Content Campaign
Old Line Government Affairs: Client Focused. Bi-Partisan Access
Generating Social Engagement with Key Target Audiences
Generating Social Engagement with Key Target Audiences
HACK Baltimore is creating a new model for social innovation. This city-wide technology movement aims to break down silos and bridge the gap between Baltimore City residents, community leaders, city agencies, businesses, and non-profits to facilitate difficult conversations around deeply-rooted, systemic challenges that have resulted in health disparities, digital inequity, barriers in access to financial capital, and disadvantages in hiring and advancement.
We conceptualized a talk show-style video series featuring interviews with some of Baltimore’s brightest, grittiest, passionate and committed residents and leaders to have frank conversations around what it will take to make a real difference in Baltimore. Conversations with Dionne and Delali can be viewed on Facebook and Instagram, and have helped HACK Baltimore build connections between Baltimore’s business and community leaders.
Ghost Writing
Ghost Writing
For many businesses, creating consistent content is a challenge. Establishing the company and its talent as thought leaders is an important component of a PR strategy but writing a blog article, op-ed or column can take time. And not every thought leader is a strong writer – to be successful in having an article published, it has to not only be written well but also tailored for the publication’s readers.
We support many clients as ghost writers, learning about the subject matter, creating a story angle, drafting the article in the author’s voice, and pitching the piece for publication.
Freelance Writing
Freelance Writing
Our founder Kristi S. Halford serves as a freelance writer for I95 Magazine. See the following articles:
Case Studies
Leading Jewelers Guild: A New Strategic Vision for Organizational Growth
Truvelop: Content Marketing for Industry Brand Positioning
CHEP: Succession Planning and Reimagined Governance
NREUV: Elevating the Brand Profile and Positioning to Drive Growth
