Brand Identity & Marketing Strategy
Branded Materials for Business Development
As a young, three-year-old start-up, Nemphos Braue was positioning itself to become the premier boutique corporate law firm in the mid-Atlantic.
With a new business development director, the firm was poised for growth and needed branded materials to use with prospect clients and marketing events.
We worked with our vendor partners and created a suite of materials including one page firm overview, attorney bios, e-newsletter template, branded giveaways, pull-up banners and branded tablecloth.
Developing a Marketing Presence
The Herbert J. Hoelter Vocational Training Center is a program of the National Center on Institutions and Alternatives, a 43-year-old non-profit based in Baltimore County. The VTC had little brand awareness in Baltimore despite its incredible successes in just three short years – it has served more than 500 homeless veterans, returning citizens and opportunity youth.
As it prepared to open centers in other cities along the East Coast, the director recognized a need for a marketing strategy to help improve brand awareness and positioning and establish credibility among its various stakeholders and partners to help drive funding and expansion.
Working within the NCIA branding requirements, we worked with our vendor partners to create a series of videos, suite of materials including a brochure, fliers, pull-up banner and branded tablecloth, as well as create dedicated social media channels for the VTC on Facebook, Twitter, Instagram and LinkedIn.
Case Studies
Leading Jewelers Guild: A New Strategic Vision for Organizational Growth
Truvelop: Content Marketing for Industry Brand Positioning
CHEP: Succession Planning and Reimagined Governance
NREUV: Elevating the Brand Profile and Positioning to Drive Growth
